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WE WILL SELL YOUR HOME FOR MORE MONEY AND IN LESS TIME THAN ANY OF OUR COMPETITORS.
CALL US TODAY. LET US SHOW YOU HOW.
Designer Properties believes that we can significantly impact the price that your property will sell for when we are responsible for positioning, marketing, and selling your property. While some companies may be of the mindset that “the market” is going to dictate whatever price your property is going to sell for regardless of what they do, our belief is that your property will sell for more money, and in less time, by following our tried and true 7-step process:
Pre-Inspection
Before your property ever reaches the market, we will have a licensed home inspector come out and conduct a detailed inspection, which will result in a detailed inspection report. The purpose of this inspection is multifold:
- To identify any potential problems that may scare off a prospective buyer.
- To resolve any problems before the buyer discovers them through their own detailed inspection, and then tries to renegotiate the sales price based upon problems that have not been remedied.
- To command top dollar by positioning your property as one that is meticulously maintained by an owner who demonstrates pride of ownership, as opposed to a property that is suffering from serious neglect by an owner that has let their property go.
By identifying and resolving problems before your property reaches the market, we can make sure that your property will be able to command top dollar and buyers will be confidenty knowing the property they are purchasing has been meticulously maintained.
Staging
In a typical property showing, a buyer will be at your property for between ten and fifteen minutes, during which time they will be making a decision involving hundreds of thousands, if not millions, of dollars. It is our job to make that ten to fifteen minutes amazing. To accomplish this, we strongly recommend using the services of a professional home staging company.
You may be wondering what the difference is between home staging and interior design, and you wouldn’t be alone. How can you tell the difference? While home staging is a type of home design, it is in fact different from interior design. Home staging means preparing a home for sale. On the other hand, interior design refers to the act of working with a homeowner to personalize the design to their particular tastes. Staging, from our perspective, is positioning your home base on the trends in the marketplace that buyers are responding to. It may involve colors, the amount of light present, or arranging the furniture in a more inviting way.
The end goal of staging is for a prospective buyer to stamp their feet, throw their hands up and say, “I want this house. What do I need to do to get it, how much do I need to spend, and how do we ensure that nobody else gets this home?”
That’s the WOW factor we want to create, and home staging is a big piece of that.
Photography
Since almost every prospective buyer will be looking at photographs of your property before they schedule an actual viewing, the third thing we need to sell your home for top dollar is world-class photography.
When we say world class, we are not talking about taking photos on your mobile phone, on your small digital camera, or even on the really good camera that you bought that you may or may not know how to use really well. We are also not referring to the local company that will come out for $99 and give you twenty-five photos the next day.
This needs to be someone who is highly skilled at taking residential real estate photography, and who understands how light is absorbed in certain rooms by certain pieces of furniture, how certain times of the day are better for photography, and how certain types of weather are good or bad.
Then they need to be able to take those photos and edit them, ethically and legally, so that they can be displayed online and offline in a way that your property stands out from the other properties on the market, making it truly compelling to buyers and agents.
To see an example of our award-winning photography, click here.
Videography
If a picture says a thousand words, then a world-class video says a million. To truly showcase your exceptional property, a video walkthrough of the interior of your property, and drone cinematography of the exterior of your property, are the the fourth step of our award-winning 7-step marketing process.
Flying over and around your property, prospective buyers will be able to admire the dramatic landscapes surrounding your architectural masterpiece.
To see an example of our award-winning videography, click here.
Matterport 3D
Completing the multimedia trifecta will be the completion of a detailed 3D walkthrough of your entire property using Matterport, a specialized photo rendering system that allows you to “walk” through your property, and stop wherever you wish to pan left and right, or up and down, for an immersive 3D experience.
Many prospective buyers will be able to reach a buying decision based solely upon their Matterport experience, as it is that superb of a representation of the intracacies of your unique property.
To see an example of a 3D Matterport, click here.
Marketing
We could talk about marketing for days, but it suffices to say that today, we need to market your home to everyone. Now when we say to everyone, we don’t mean blindly shot-gunning your property to the entire market and leaving it at that. That’s what the MLS does for us. We want to market to everyone in the sense of niches — certain buyers who are likely to purchase this property, at this price point, in this geographical area, for a specific reason.
To accomplish our objectives, our marketing plan may include, but not be limited to, the following:
- Broker Preview
- Property Brochures
- Email Marketing
- Just Listed Postcard
- Signage
- Orange County Register
- Los Angeles Times
- OC Homes
- OC Estates
- Executive Global Magazine
- Architectural Digest
- Coastal Real Estate Guide
- Omni Escapes Magazine
- JetSet Magazine
- Financial Times
- Bloomberg
- Mansion Global
- Wall Street Journal
- South China Morning Post
- ShangLiu Tatler
- Hong Kong Tatler
- PropGoLuxury
- FinancialTimes.com
- Vimeo
- YouTube
- Trulia
- Zillow
- Realtor.com
- MLS.com
Negotiation
When it comes to negotiation, we want to negotiate from a position of strength, positioning your property as one that is going to move quickly, and for top dollar.
By knowing the market and knowing the property, our goal is to create a sense of urgency, encouraging prospective buyers and their agents to race out there to try to beat the competition.
In addition to creating a sense of urgency, we also want to identify the most unique aspects of your property and then market it as a unique property that really cannot be compared with anything else — that’s one of a kind — thereby creating scarcity. And it works.
What are the unique features of your property that makes it truly one of a kind?
Featured Properties
Commanding one of the most coveted locations within **Pelican Crest**, Newport Coast's premier guard-gated enclave, **23 Pelican Vista** offers a rare opportunity to acqu...
- 7 Beds
- 11 Baths
- 14,372 SqFt.
- 29,053 Sqft. Lot
- 0.667 Acres
- 1 Total No. Of Units
- 2009 Year Built
- 92657 Zip Code
The Crown Jewel of Los Angeles. Meticulously crafted by world renowned architect and designer Peter Marino, with construction led by Peter McCoy, this decade long project...
- 39 Beds
- 59 Baths
- 70,000 SqFt.
- 342,463 Sqft. Lot
- 7.8619 Acres
- 2018 Year Built
- 90049 Zip Code
The Angelo Estate, designed by famed master architect, Ed Tuttle. The most spectacular contemporary estate in Los Angeles, truly one of the great estates in all of Americ...
- 16 Beds
- 27 Baths
- 50,000 SqFt.
- 262,828 Sqft. Lot
- 6.0337 Acres
- 2012 Year Built
- 90210 Zip Code
This is not a rendering. This is not AI. This is one of the most ambitious private residences ever built in the Hollywood Hills. Newly completed after a decade-long const...
- 7 Beds
- 12 Baths
- 22,000 SqFt.
- 42,079 Sqft. Lot
- 0.966 Acres
- 2025 Year Built
- 90046 Zip Code
Commanding one of the most extraordinary positions along the Laguna Beach coastline, this landmark oceanfront estate spans more than an acre of direct beachfront with a l...
- 8 Beds
- 15 Baths
- 14,434 SqFt.
- 44,650 Sqft. Lot
- 1.025 Acres
- 1 Total No. Of Units
- 1974 Year Built
- 92651 Zip Code
A Point Dume legacy estate of rare provenance and architectural significance, once home to legendary host Johnny Carson, this extraordinary compound spans over four prist...
- 5 Beds
- 11 Baths
- 7,083 SqFt.
- 178,511 Sqft. Lot
- 4.098 Acres
- 1980 Year Built
- 90265 Zip Code
Seller accepts crypto! Experience the pinnacle of lavish splendor and quiet comfort at La Fin, or The End, aptly named as the ultimate, final example of modern decadence ...
- 12 Beds
- 17 Baths
- 90,688 Sqft. Lot
- 2.0819 Acres
- 2021 Year Built
- 90077 Zip Code
This iconic oceanfront property represents the opportunity to redefine an entire piece of prime coastline. Comprising approximately 4 acres across eleven contiguous parce...
- 10 Beds
- 8 Baths
- 4,900 SqFt.
- 177,578 Sqft. Lot
- 4.0766 Acres
- 3 Total No. Of Units
- 1930 Year Built
- 92651 Zip Code
One of the most important residential properties in Los Angeles. Located in the most prime section of Bel Air, Villa dei Fiore is reminiscent of the great homes on the Am...
- 9 Beds
- 20 Baths
- 18,784 SqFt.
- 144,829 Sqft. Lot
- 3.3248 Acres
- 1972 Year Built
- 90077 Zip Code
Encompassing approximately 17,700 square feet, with an additional subterranean garage of roughly 9,500 square feet, the residence offers a volume and architectural envelo...
- 9 Beds
- 15 Baths
- 17,701 SqFt.
- 50,320 Sqft. Lot
- 1.1552 Acres
- 1991 Year Built
- 90265 Zip Code
Newly constructed by renowned architecture firm SAOTA, this defining contemporary estate pairs uncompromising design and craftsmanship with true resort style living. Set ...
- 8 Beds
- 11 Baths
- 74,030 Sqft. Lot
- 1.6995 Acres
- 90077 Zip Code
Set on approximately 1.6 acres along one of Malibu's most coveted stretches of Pacific Coast Highway, this newly reimagined coastal estate pairs breathtaking ocean views ...
- 7 Beds
- 11 Baths
- 15,430 SqFt.
- 70,569 Sqft. Lot
- 1.62 Acres
- 2000 Year Built
- 90265 Zip Code
The Sand Castle stands as an unequivocal one-of-one — an irreplaceable waterfront legacy in La Jolla, a property whose scale and seafront relationship can never be re-cre...
- 10 Beds
- 17 Baths
- 12,981 SqFt.
- 35,750 Sqft. Lot
- 0.8207 Acres
- 2015 Year Built
- 92037 Zip Code
Madison's Unrivaled Trophy Estate. Poised on the most coveted block of Ross Avenue, this monumental estate commands explosive views of pristine mountains and the emerald ...
- 10 Beds
- 19 Baths
- 35,370 SqFt.
- 105,850 Sqft. Lot
- 2.43 Acres
- 2020 Year Built
- 92253 Zip Code
An architectural masterpiece by Paul McClean, 9126 Cordell redefines modern luxury above the Sunset Strip. Rising five levels, this striking residence blends glass, steel...
- 4 Beds
- 7 Baths
- 23,894 SqFt.
- 12,830 Sqft. Lot
- 0.29450000000000004 Acres
- 2025 Year Built
- 90069 Zip Code
Willow Creek Estate, known as the "Wellington of the West," is a truly unparalleled 77-acre Covenant estate that seamlessly blends the tranquility of the countryside with...
- 26 Beds
- 32 Baths
- 15,000 SqFt.
- 3,354,120 Sqft. Lot
- 77 Acres
- 2008 Year Built
- 92067 Zip Code
Willow Creek Estate, known as the “Wellington of the West,” is a truly unparalleled 77-acre Covenant estate that seamlessly blends the tranquility of the countryside with...
- 26 Beds
- 22 Baths
- 15,000 SqFt.
- 3,354,120 Sqft. Lot
- 77 Acres
- 2008 Year Built
- 92067 Zip Code
Experience a heightened level of contemporary luxury in this newly constructed estate nestled within the coveted Bird Streets. Crafted with exceptional materials and fini...
- 5 Beds
- 9 Baths
- 15,200 SqFt.
- 18,279 Sqft. Lot
- 0.41960000000000003 Acres
- 2023 Year Built
- 90069 Zip Code
A BOLD concept for selling a rare 87,300 sq.ft. vacant land, at the top of the hill, in the affluent community of Bird Streets. This parcel of land will be delivered full...
- 6 Beds
- 9 Baths
- 16,100 SqFt.
- 87,302 Sqft. Lot
- 2.0042 Acres
- 1 Total No. Of Units
- 2027 Year Built
- 90069 Zip Code
A once in a generation oceanfront estate located in Paradise Cove with its own private path to the beach. A winding private gated driveway leads to the main house through...
- 6 Beds
- 8 Baths
- 8,775 SqFt.
- 98,795 Sqft. Lot
- 2.268 Acres
- 1994 Year Built
- 90265 Zip Code
Based on information from California Regional Multiple Listing Service, Inc. as of . This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.